Paytm is an Indian payment and e-commerce brand based out of Noida, India. Funding its e-commerce venture with the proceeds of its payments business, Paytm Mall aims to be India’s largest mobile-first marketplace.
Paytm was founded in 2010 as a mobile recharge and utility bill payment platform. It soon achieved widespread adoption with its user-friendly interface and attractive cashback and discount offers. In 2016, Paytm became a Licensed Payment Bank and started offering financial services such as prepaid cards, mobile banking, and peer-to-peer payments.